The purpose of prospect research within major donor fundraising is to maximise the potential of a donor by gathering and managing a variety of information which a fundraiser can use to make their relationship with the major donor as rewarding as possible to both the major donor and the institution.
The Development and Alumni Relations Division will be hosting a training workshop on some of the basic principles of prospect research that will help you understand how to source prospects and what resources are available to help with prospect searches.
Topics covered will include:
- Types of prospects
- Prospect qualifying criteria
- Resources available for prospect research
- How to rank prospects
- Storing prospect research data
Date : 20 April 2017
Time : 10h00-13h00
To book your seat please contact Vera Adams on va@sun.ac.za.
- Space is limited so please RSVP before 3 April 2017
