The Corporate Communication Division (CCD) at Stellenbosch University (SU) launched three of its publications on Friday (2 August) at an event in the University Library.
The event was aimed at informing the campus community about the publications, which are the Annual Integrated Report 2018, Matieland, as well as the new Corporate Profile.
The Annual Integrated Report 2018 reflects on the University's Centenary year and was approved by the SU Council on 18 June. In the past, SU has won several publication awards for its Annual Report, which is edited by Ms Mattie van der Merwe, a publication editor at the CCD.
The latest edition of Matieland, SU's 62-year-old award-winning alumni and stakeholder magazine, has had a “facelift" and is now published in a small, easy-to-read format. With its refreshed content and layout, the magazine is now aligned with the University's six core strategic themes that are set out in the Vision 2040 and Strategic Framework 2019–2024. Dr Wayne Muller of CCD is the editor.
The new Corporate Profile gives readers a concise description of the broader institution, its activities and its people in order to communicate how the University's activities and resources are utilised to serve SU's vision and core strategic themes.
This publication, also edited by Muller, is a small-format 48-page booklet that is targeted at SU's broad stakeholder groups, including prospective and current students and their parents; employees and pensioners; governmental, regulatory and professional bodies; alumni; donors; service providers; and the media.
“The three publications we are launching support the institutional strategic objectives of Vision 2040 through driving a new institutional narrative focus, aligned with consistent institutional messaging – or simply put, the SU story," said Dr Phumzile Mmope, Senior Director of the CCD, at the event.
She added that through these publications the CCD hopes to craft a relevant yet compelling SU narrative that not only differentiates the institution, but also positions the University favourably, and that resonates with all stakeholders.
“At the Corporate Communication Division we believe that the launch of these publications is not the end in itself, but a means to facilitate even closer collaboration to co-create, communicate and amplify a consistent SU story that not only enhances the University's brand image and reputation but positions the brand favourably across our diverse stakeholder groups.
“We hope the campus community will find the publications, especially the Corporate Profile, meaningful and we hope they will enjoy reading and sharing these publications as much as we have enjoyed putting them together," Mmope said.
- All the publications are available in digital and printed format. For printed publications contact Marjorie van Rooy at firstname.lastname@example.org or call 021 808 9923. Go to https://www.sun.ac.za/english/news-media and scroll down to “Publications" to download the digital versions of these publications.