Stellenbosch University
Welcome to Stellenbosch University
Seven reasons why you should engage with the media (and how CCMD supports you)

The Corporate Communication and Marketing Division (CCMD) offers an informative and interactive workshop on why SU's academics and researchers should be engaging with the media. 

The workshop not only sets out seven benefits of engaging with the media, but also provides seven ways in which the Media Office at CCMD can support academic departments in this process. 

The “Seven benefits of engaging with the media" workshop can be adapted to the needs of the specific department, for example, to include a larger component of science communication or the use of social media. Typically, the workshop can be presented in an hour.  The workshop can be presented for a specific department, while individuals can also attend the workshop to be held at CCMD in Admin B on the Stellenbosch Campus. (Details to be made available soon.)

Feedback received from researchers is that a good media profile can hold several benefits for researchers. One of these is that a researcher's research profile is built via greater interaction with the media. The media should be seen as your friend, rather than a nuisance!

The media landscape is explained by using practical examples of articles in which SU staff members are quoted, as well as radio and TV inserts and a short explanation is given on how colleagues can use the media to increase exposure. In the process, a fear of the media is dispelled. (The workshop also touches on what not to do when it comes to engaging with the media.) 

  • Liaise with Martin Viljoen, Manager: Media, at 021 808 4921 or to schedule a workshop for your department, division or unit - or to attend one of the regular workshops to be held at CCMD.