This focal area assists students to obtain an orientation of possibly establishing their own business in future and not strive to achieve the so-called work security in the form of a fixed appointment. Therefore, it allows the student to create own job opportunities but also to make creative contributions to other businesses.
The focal area consists of four modules that commences in the second year of study and include:
Introduction to Entrepreneurship
Small Business Management
Creativity and Innovation Management
Strategic and Corporate Entrepreneurship
Undergraduate subjects offered in Entrepreneurship & Innovation Management:
Business Management 113
Procedures for the establishment of a new business, the business environment, business ethics, competition, idea generation and entrepreneurship, choice of form of business, determining break-even levels, resources and people involved in the business, management and managerial resources.
Introduction to Entrepreneurship 214
Introduction to the world of entrepreneurship in South Africa; drivers of entrepreneurship; introduction to the identification of opportunities and development of ideas; the analysis of the entrepreneurial process; feasibility analysis; building a new venture team; assessing a new venture’s financial strength and viability; ethics and legal considerations; obtaining finance; getting finance; the importance of intellectual property; the importance of growth; growth strategies; buying an existing business.
Small Business Management 244
The scope and nature of small business development in South Africa; the important role of SMMEs in the South African economy; management of entrepreneurial opportunities; small business marketing management, purchasing, manufacturing and financial management; alternative routes to entrepreneurship; financing of opportunities in the market environment; management of growth of the small business; legal requirements which small businesses must adhere to; e-commerce and the entrepreneur; developing a business plan.
Creativity and Innovation Management 318
The importance of technological innovation; sources of innovation: creativity and organisational creativity; translating creativity into innovation; types and patterns of innovation; standards battles and design dominance; timing of entry; innovation strategies; choosing innovation projects; collaboration strategies; protecting innovation; introduction to the new product development process.
Strategic and Corporate Entrepreneurship (Intrapreneurship) 348
Driving forces in the “new” economy that necessitate corporate entrepreneurship; linkages between entrepreneurship and strategic management; framework for entrepreneurial strategy; role of entrepreneurship in a large company and an analysis of the differences between entrepreneurship and intrapreneurship; factors which facilitate and inhibit intrapreneurship; the development of a framework for implementation of corporate entrepreneurship in companies. Entrepreneurial leadership; link between corporate entrepreneurship and performance.
Management of Corporate Social Responsibility 314
Frameworks for planning and evaluating the actions of individuals and organisations in the context of sustainable and socially responsible activities. Key themes include: Introduction to the concepts business ethics and corporate social responsibility (CSR); strategic management of stakeholder relationships; voluntary and regulatory influences on CSR; CSR in a global environment; managerial implications of specific South African CSR issues; strategic approaches to managing CSR in organisations, the integration of socially responsible behaviour into other management disciplines, for example marketing, innovation, finance and investments.
Strategic Management 344
Strategic management challenges in complex environments; business models and strategies; strategic environmental analysis; strategic resources and capabilities; strategic leadership; strategy development; knowledge, innovation and complexity management; strategy implementation; performance measurement and change management.
For Entrepreneurship and Innovation Management subjects in the Honours program, please refer to the