Business Management
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Entrepreneurship and Innovation Management

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This focal area assists students to obtain an orientation of possibly establishing their own business in future and not strive to achieve the so-called work security in the form of a fixed appointment. Therefore, it allows the student to create own job opportunities but also to make creative contributions to other businesses.​


The focal area consists of four modules that commences in the second year of study and include:

  • Introduction to Entrepreneurship
  • Small Business Management
  • Creativity and Innovation Management
  • Strategic and Corporate Entrepreneurship
Undergraduate subjects offered in Entrepreneurship & Innovation Management:

Business Management 113
Procedures for the establishment of a new business, the business environment, business ethics, competition, idea generation and entrepreneurship, choice of form of business, determining break-even levels, resources and people involved in the business, management and managerial resources. ​​​​

Introduction to Entrepreneurship 214
Introduction to the world of entrepreneurship in South Africa; drivers of entrepreneurship; introduction to the identification of opportunities and development of ideas; the analysis of the entrepreneurial process; feasibility analysis; building a new venture team; assessing a new venture’s financial strength and viability; ethics and legal considerations; obtaining finance; ​getting finance; the importance of intellectual property; the importance of growth; growth strategies; buying an existing business.

Small Business Management 244
The scope and nature of small business development in South Africa; the important role of SMMEs in the South African economy; management of entrepreneurial opportunities; small business marketing management, purchasing, manufacturing and financial management; alternative routes to entrepreneurship; financing of opportunities in the market environment; management of growth of the small business; legal requirements which small businesses must adhere to; e-commerce and the entrepreneur; developing a business plan.

Creativity and Innovation Management 318
The importance of technological innovation; sources of innovation: creativity and organisational creativity; translating creativity into innovation; types and patterns of innovation; standards battles and design dominance; timing of entry; innovation strategies; choosing innovation projects; collaboration strategies; protecting innovation; introduction to the new product development process.​​

Strategic and Corporate Entrepreneurship (Intrapreneurship) 348
Driving forces in the “new” economy that necessitate corporate entrepreneurship; linkages between entrepreneurship and strategic management; framework for entrepreneurial strategy; role of entrepreneurship in a large company and an analysis of the differences between entrepreneurship and intrapreneurship; factors which facilitate and inhibit intrapreneurship; the development of a framework for implementation of corporate entrepreneurship in companies. Entrepreneurial leadership; link between corporate entrepreneurship and performance.​

Management of Corporate Social Responsibility ​314
Frameworks for planning and evaluating the actions of individuals and organisations in the context of sustainable and socially responsible activities. Key themes include: Introduction to the concepts business ethics and corporate social responsibility (CSR); strategic management of stakeholder relationships; voluntary and regulatory influences on CSR; CSR in a global environment; managerial implications of specific South African CSR issues; strategic approaches to managing CSR in organisations, the integration of socially responsible behaviour into other management disciplines, for example marketing, innovation, finance and investments. ​

Strategic Management 344
Strategic management challenges in complex environments; business models and strategies; strategic environmental analysis; strategic resources and capabilities; strategic leadership; strategy development; knowledge, innovation and complexity management; strategy implementation; performance measurement and change management.​


For Entrepreneurship and Innovation Management subjects in the Honours program, please refer to the Honours page.