Stellenbosch University
Welcome to Stellenbosch University
Media Office’s 'Seven benefits of engaging with the media' workshop

​Academic departments are again invited to request that the popular media workshop of the Media Office in the Corporate Communications and Marketing Division be presented in departments.

"The workshop is an informal and interactive discussion in which seven benefits of interaction with the media are highlighted, together with seven ways in which the Media Office supports departments in this engagement," explains Martin Viljoen, Manager: Media.

“The workshop can be adapted to the needs of the specific department to, for example, include a larger component of science communication or the use of social media. Typically, the workshop does not last longer than an hour. "

According to Viljoen, research has shown that a good media profile has several benefits for researchers. "One of these is that a person's research profile is built via greater interaction with the media. It is anything but a nuisance!"

By using practical examples of articles, in which SU staff are quoted, as well as via radio and TV inserts, a picture of the media landscape is sketched and a short explanation is given on how colleagues can use the media to increase exposure. In the process, a fear of the media is dispelled.

  • Liaise with Martin Viljoen at 021 808 4921 or viljoenm@sun.ac.za to schedule a workshop to be presented in your department, division or unit.