Maties
Welcome to Stellenbosch University

Video

​Communication (digital)

Recruitment objectives met:
  • Exposing learners to excellence in higher education.
  • Informing prospective students of the application process and deadlines.
  • Positioning SU as an institution of choice in the higher education space.
  • ​Unlocking learner potential through immersive and experiential engagements.

Activities: Attraction phase (first engagement – SUSPECT)


Video content is attracting the most attention within the target market. The most watched video was our Why choose Stellenbosch University (1110 views) video: (https://www.facebook.com/FutureMaties/videos/832008700485667/).

​We will be conducting a series of Why choose Stellenbosch University videos where current students tell us why they choose Stellenbosch University and why they believe the prospective learners should choose SU too.