Recruitment objectives met:
- Exposing learners to excellence in higher education.
- Informing prospective students of the application process and deadlines.
- Positioning SU as an institution of choice in the higher education space.
- Unlocking learner potential through immersive and experiential engagements.
Activities: Attraction phase (first engagement – SUSPECT)
Video content is attracting the most attention within the target market. The most watched video was our Why choose Stellenbosch University (1110 views) video: (https://www.facebook.com/FutureMaties/videos/832008700485667/).
We will be conducting a series of Why choose Stellenbosch University videos where current students tell us why they choose Stellenbosch University and why they believe the prospective learners should choose SU too.