Stellenbosch University
Welcome to Stellenbosch University
Let us rebrand Stellenbosch University together
Author: Corporate Communication and Marketing Division
Published: 02/10/2020

Stellenbosch University (SU) has embarked on the development of its new brand identity, and the SU community is urged to participate in the process.

With valuable input gained from the previous institutional consultation phase, as well as the constructive input and appeal by Senate for a wider participatory process, the SU community will have the opportunity to help rebrand the University by sharing their views during various engagement processes.

The engagement process, which commences on Monday 5 October, will be facilitated by the Corporate Communication and Marketing Division. The process will run over several weeks and will include structured information-sharing and engagement sessions, facilitated workshops with core institutional stakeholder groups, and an online survey. The input will form the development of a new visual identity for the University.

A final proposal will be tabled for approval by Council at its first meeting in 2021. The engagement and approval process will follow the institutional statutory route of recommendations, thus incorporating submissions to the Institutional Forum and Senate, as well as engagement with the SRC, en route to the Council meeting on 13 April 2021.   

A clear call has been made to ensure that the new visual identity reflects the future vision of SU becoming “Africa's leading research-intensive university, globally recognised as excellent, inclusive and innovative, where we advance knowledge in service of society". 

A new institutional logo should reflect much more than only a refresh of the visual identity as per the initial directive, to demonstrate, unequivocally, the University's commitment to transformation -– thus moving from a brand refresh to a complete brand reform.   ​